Post by account_disabled on Mar 16, 2024 10:03:44 GMT
By default, Google Analytics indicates an “overall” bounce rate, but it is possible and desirable to look at this measurement in detail and see which pages are affected, and from which channels the Internet users come from which increase the bounce rate. As such, it may happen that two or three pages are problematic, but they are not strategic – which limits the importance of the result. This is, however, quite uncommon, since a significant bounce rate will concern a page that receives a lot of traffic, which means that this page will have been designed specifically to generate it.
It is rare to record a bounce rate raised on an almost invisible page of the site, like the one which bears the legal notices. Once the page or channel is isolated, it becomes BTB Directory easier to take action. In essence, a high bounce rate indicates two problems: either the content of the page does not meet the expectations of Internet users , or the user experience is degraded on this page it loads too slowly, important elements do not appear.
not display, etc.; Or both at the same time. To make it more concrete, let's take the example of a landing page optimized for SEO which is displayed on a strategic keyword for the company. Here are some tips to improve your bounce rate: Check traffic sources to see if you need to optimize the page for a device type. For example, if the bounce rate is much higher on mobile than on desktop, good mobile optimization becomes essential to offer a better quality user experience.
It is rare to record a bounce rate raised on an almost invisible page of the site, like the one which bears the legal notices. Once the page or channel is isolated, it becomes BTB Directory easier to take action. In essence, a high bounce rate indicates two problems: either the content of the page does not meet the expectations of Internet users , or the user experience is degraded on this page it loads too slowly, important elements do not appear.
not display, etc.; Or both at the same time. To make it more concrete, let's take the example of a landing page optimized for SEO which is displayed on a strategic keyword for the company. Here are some tips to improve your bounce rate: Check traffic sources to see if you need to optimize the page for a device type. For example, if the bounce rate is much higher on mobile than on desktop, good mobile optimization becomes essential to offer a better quality user experience.